Cardinal Black — Privacy Policy
Last updated: November 2026
1. Who We Are
Cardinal Black is a Welsh rock band operated by Cardinal Entertainment Ltd., a company based in the United Kingdom.
For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU General Data Protection Regulation (EU GDPR), Cardinal Entertainment Ltd. is the data controller for the personal information described in this policy where it determines how and why that information is used.
Our contact details:
Cardinal Entertainment Ltd.
21 Gold Tops
Newport
NP20 4PG
United Kingdom
Email: cardinalblackband@gmail.com
This Privacy Policy explains how we collect, use, store and protect personal information when you interact with Cardinal Black, visit our website, join our mailing list, purchase merchandise or VIP experiences, or agree to receive communications from us through one of our ticketing partners.
2. Information We Collect
Depending on how you interact with us, we may collect the following information:
Newsletter subscriptions: Your name (where provided), email address, communication preferences and information about when and how you subscribed.
Merchandise and VIP purchases: Your name, email address, billing and delivery information, purchase details and any information reasonably necessary to fulfil your order or booking. Payments may be handled by external payment providers.
Ticketing partners and venues: Where you expressly agree to receive marketing from Cardinal Black while purchasing tickets, we may receive your name, email address, relevant event information and records of your marketing consent from the ticketing provider or venue.
Website usage: Technical information such as your IP address, browser type, device information and interactions with our website may be processed through website functionality, cookies and other technologies, as described below.
We aim to collect only the information reasonably necessary for the purposes explained in this policy.
3. How We Use Your Information
We use personal information for the following purposes:
Cardinal Black news and marketing
Where you have agreed to receive marketing communications, we may contact you by email with information about Cardinal Black, including:
Upcoming concerts and tours
Ticket announcements and exclusive presales
VIP experiences and special events
New music, albums and other releases
Merchandise and special offers
Other news and activities directly relating to Cardinal Black
We rely on your consent for this opt-in email marketing. You can withdraw your consent at any time using the unsubscribe link in our emails or by contacting us directly.
Processing purchases and bookings
We use relevant personal information to process merchandise orders, administer VIP experiences, provide confirmations, arrange delivery and deal with customer enquiries.
Our lawful basis is generally the performance of a contract with you, or taking steps at your request before entering into one.
Administration, security and legal compliance
We may process information to maintain the security of our services, respond to enquiries, prevent fraud, maintain appropriate business records and comply with legal obligations.
Depending on the activity, our lawful basis is our legitimate interests in operating and protecting our business, or compliance with applicable legal obligations. Where we rely on legitimate interests, we consider the impact on your rights and freedoms.
Website performance and advertising measurement
Where applicable, we may use website analytics and advertising measurement technologies to understand how people interact with our website or ticketing pages and assess the effectiveness of promotional campaigns. We obtain consent where required for non-essential cookies and tracking technologies.
4. Information Received from Ticketing Partners
Cardinal Black works with independent venues, promoters and ticketing providers, including Paradiso in Amsterdam and See Tickets.
When purchasing tickets from these organisations, you may be offered a separate, optional opportunity to receive marketing communications directly from Cardinal Black.
If you actively agree, the ticketing provider may share relevant contact information with Cardinal Entertainment Ltd. for the purposes described in this policy.
Information received through these arrangements will be used exclusively for communications directly relating to Cardinal Black.
We will not use such information to market unrelated artists, unrelated businesses or third-party products.
We will not automatically add every ticket purchaser to our mailing list. Only individuals who have provided valid permission for the relevant marketing communications will be included.
Ticketing providers remain responsible for their own processing activities, as explained in their respective privacy policies.
5. Mailing List and Email Communications
Our email mailing list is managed using Squarespace Email Campaigns.
Access to the mailing-list administration system is restricted to authorised members of the Cardinal Black team. Squarespace also processes information on our behalf to provide the service.
We use our mailing list to send communications relating to Cardinal Black, as described above.
Every marketing email includes a means of unsubscribing, and you may withdraw your consent at any time.
If you unsubscribe, we will stop sending you the marketing communications covered by that consent. We may retain limited information necessary to record your preference and ensure that you are not inadvertently contacted again.
Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.
6. Sharing Your Information
We do not sell our fan mailing list or provide it to unrelated artists or businesses for their own marketing.
We may share personal information with trusted service providers where necessary to operate our services, including:
Squarespace, for website hosting, email campaigns and related services
Payment and e-commerce providers involved in processing purchases
Ticketing, event administration and fulfilment providers, where necessary
Professional advisers or public authorities where legally required
These organisations may process information on our behalf or, where appropriate, act as independent data controllers.
We limit access to personal information according to the purpose for which it is needed.
7. International Data Transfers
Cardinal Entertainment Ltd. is based in the United Kingdom, while our fans, venues and service providers may be located internationally.
Personal information may be transferred between the UK and the European Economic Area (EEA), or processed in other countries by our service providers.
Where international transfers require additional protection, we use applicable legal mechanisms, which may include adequacy decisions or appropriate contractual safeguards.
You may contact us for further information about international transfers and the safeguards relevant to your information.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of applicable legal obligations.
For email marketing, we generally retain your contact details while you remain subscribed, subject to periodic review of our mailing list.
If you withdraw consent, we will remove your details from active marketing communications while retaining any limited suppression or consent records reasonably necessary for compliance.
Information relating to purchases, bookings and financial transactions may be retained for longer where necessary for accounting, tax, contractual or other legal obligations.
We periodically review the personal information we hold and remove or anonymise information that is no longer required.
9. Cookies and Tracking Technologies
Our website uses Squarespace and may use cookies or similar technologies necessary for website functionality, security, shopping baskets and other requested services.
Where additional analytics or advertising technologies are enabled, information may be collected about website visits and interactions. We provide information and choices concerning these technologies, and obtain consent where required by applicable law.
For certain events, advertising measurement technologies such as Meta Pixel may be enabled on third-party ticketing pages, including See Tickets. Where enabled, these technologies may process information about interactions with those pages to measure advertising performance, subject to the applicable privacy notices and consent requirements.
Third-party ticketing websites may also use their own cookies and technologies under their respective privacy policies.
10. Your Data Protection Rights
Depending on the circumstances and applicable law, you have the right to:
Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of certain processing activities
Object to processing, including processing for direct marketing
Request transfer of certain information to another provider
Withdraw consent where our processing is based on consent
You have the right to object to the use of your personal information for direct marketing at any time.
To exercise your rights, please contact us using the details in Section 1.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk or, where applicable, your relevant EU or EEA data protection supervisory authority.
11. Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Access to our mailing-list administration is restricted to authorised members of Cardinal Black, and we use established third-party service providers for website hosting, email communications and relevant commercial transactions.
No method of electronic storage or transmission can guarantee absolute security, but we aim to protect the information entrusted to us in accordance with applicable data protection requirements.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, operations or legal obligations.
The latest version will be made available on our website, with the date of the most recent update shown at the top.
Where required, we will notify individuals of material changes affecting how their personal information is used.
13. Contact Us
For questions about this Privacy Policy, our handling of personal information or your data protection rights, please contact:
Cardinal Entertainment Ltd.
21 Gold Tops
Newport
NP20 4PG
United Kingdom
Email: cardinalblackband@gmail.com